Get demand generation industry news and topics from the UK's leading marketing automation solutions company Profunnel.
In 2012 it felt like we couldn't escape the constant reminders by journalists, bloggers, marketers and even consumers that social media had reached adolescence...The Evolution of Email Marketing
The results from the annual Marketing Week ‘Email Attitudes Research’ survey indicate email marketing remains a favoured method for businesses...Email Marketing is Evolving
Social media is never out of the spotlight and next week sees Social Media Week taking place around the world from 19th-23rd September...Social Media Week – Is Your Business on Board?
Small businesses are planning to spend more money on innovative IT over the next 12 month...Spend, Spend, Spend on New Technology
Research has found that the chosen method for companies to communicate with their customers is through email marketing...Businesses opt for B2B Email Marketing
MA study finds an drop in the number of consumers willing to offer personal details about themselves...Businesses Must Trust
Recent research conducted by Financial News shows more companies are planning recruitment in sales and marketing...Rise in Sales and Marketing Recruitment
It has been suggested that small businesses businesses must re-evaluate their communication strategies with prospects...Rise in Sales and Marketing Recruitment...
Email continues to form a core part of marketing campaigns ahead of social media for European marketers new research has revealed... Email Marketing Continues to Drive Business In Europe...
According to the latest independent research, online advertising channels have failed to make a significant impact on the success of many small and medium size enterprises (SMEs) in the UK...Potential of email marketing...
The Centre for Economic and Business Research (cebr) has discovered how small businesses are failing to realise the potential of email marketing....Email Marketing a Must...
Due to sales growth for it's marketing automation solution Profunnel teamed up with Pareto Law to run an Assessment Centre and find some of the best graduate sales talent around. Having gone through a sustained period of growth, we have committed to grow the business and invest in bright, ambitious talent to work with both our new and existing customers...Growth at Profunnel...
According to a recent research report by BtoB, LinkedIn is the favourite social media channel among marketers...LinkedIn Favourite Social Media Channel For Marketers...
Web forensics is the future and key to online success. The Key is to understand and pick the best...Online Journey - Key to Marketing Success...
According to the FT, the development of IT has changed and evolved the role of marketing and sales in business...Many companies underestimate the importance of white papers and what they can do for your company...
In a competitive B2B world, first impressions of your website are essential in turning prospects into customers...The Key to Customer Engagement – Your Website...
Sales and marketing are both now realising that having detailed customer information allows them to decrease the time spent in the sales cycle and focus their resources more effectively for more positive results...Tailored Communication - The Future of Sales and Marketing Automation...
The answer is a lot. Many companies underestimate the importance of white papers and what they can do for your company.. Development of IT Has Changed the face of Marketing such as marketing automation...
The answer is a lot. With more channels now available for marketers the time is now to get involved with Demand Generatio. How To Get Involved in Demand Generation...
Grow your sales in 2011 through demand generation. Read our guide on how to use online intelligence and demand generation, to improve sales revenue and business.. What Sales and Marketing Can Learn from the Ashes Victory...
Marketing magazine’s poll of the most irritating adverts of 2010 is out. Revealed as the most annoying is the GoCompare advert, with other companies in the top 20 including Webuyanycar and Injurylawyers4U... An Irritating Advert? Surely not...
With the stock market showing positive signs coming into the New Year, how are companies to excel in the competitive yet still recovering economy... Positive Signs for Stock Marketh...
the Centre for Economics and Business Research has suggested that the snow disruption will cost Britain's economy £1 billion for every day that the icy conditions disrupt travel and business operations such as retail. ......It may be cold outside, but don’t rest on your laurels…
According to a survey by Deloitte more than 90% of businesses in the UK have predicted growth in revenue in the New Year.. ......Make it a Year of Growth...
The Government unveils plans to create a digital hub could this improve demand generation and email marketing sofware. ......The Government unveils plans to create a digital hub could this improve demand generation...
How do you improve lead generation past SEO see how marketing automation can improve your online marketing ROI through advanced Marketing Automation...SEO is Only the Beginning
The number of marketing channels continues to grow, meaning marketers have to become adept at co-ordinating, and juggling, a mix of activities - from direct marketing to pay-per-click, social media, email and more...Getting to Grips with Multi-Channel Marketing
Over the last decade the growth of the Internet has seen the customer buying process change dramatically. Now businesses that fail to capture, tag and track vital information about the many elusive visitors to their website are unlikely to survive
Understanding who these visitors are, what motivates them, where they are in the buying cycle and more – the technology,such as demand generation, is now available to build this into an in-depth profile of your prospects – their ‘digital finger prints’ – that gives sales people the edge they need to win the business.
This ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Rather than giving just an overview of the website’s performance, it builds knowledge of who wants to buy and when – creating the digital fingerprint, or DNA, that is crucial to sales success.
For more information the Profunnel White Paper on the importance of digital fingerprinting is available for free download...From Digital Finger Prints to Increasing Sales
New guide on how to use online intelligence to see the buying intent of your of your prospects and increase business generation...From Digital Finger Prints to Increasing Sales
Read our Blog - The growth of social media in recent years has been phenomenal, not only for individuals but also for companies and brands. So how can companies take full advantage of this opportunity to develop their business...Taking Advantage of Social Media
According to new research by Econsultancy, the email marketing industry has increased by 15 per cent year-on-year. The research revealed that email marketing is worth £336 million to date this year... Email Marketing Continues to Grow - Read More
This week's news that the UK economy has grown at 0.8% between July and September, faster than expected by analysts, is a welcome boost for business of all size. Positive news such as this gives us all a feel good factor... UK Economic Growth Positive for Business - Read More
The B2B sales environment has changed drastically in recent years and marketing teams are now seeking out new ways, such as demand generation, to generate business in difficult economic times... How to move forward when the B2B sales environment changes - Read More
With the rapid rise of social media, technology such as Profunnel's demand generation software has been developed to help use this to a competitive advantage. Social media is now integral to nurturing customer relationships, and gaining a competitive edge to win sales... CRM and Social Media - Read More
Over two thirds of marketers believe that there will be an increase in digital marketing budgets in 2011 (according to research by LinkShare), resulting in greater scope for more targeted, creative and measured campaigns in the coming year... Predicted Increase Of Digital Marketing For 2011 - Read More
The Bank of England has reported that business lending contracted for the fifth month running in July - so how can organisations help themselves grow in the current economic climate? The key lies in generating a strong stream of new business.. There's No Business Like New Business - Read More
Marketing, Lead Generation and Sales have all evolved over the last decade so how do you survive in this ever changing world. Learn how to improve your sales revenue through a more thorough intelligent approach with demand generation. Natural Selection Survival of the Fittest- Read More
The Bank of England has reported that business lending contracted for the fifth month running in July - so how can organisations help themselves grow in the current economic climate? The key lies in generating a strong stream of new business. Here's No Business Like New Business- Read More
A study by Which? has found that British consumers receive an average of six cold calls a month, with three-quarters of people wanting cold calling to be banned for good.
B2B sales is a little different but while we’re advocates of picking up the phone and being proactive, why call 200 people a week who have no interest in your company or services when you can call 200 who are interested in what you offer?
Targeted marketing programs and increased understanding of customer motivations and requirements hold the key. This is where marketing automation comes into its own, enabling an organisation to optimise every visitor to its website, establishing who the visitor is, when they return to the website, where their interests lie and, crucially, when they are ready to buy.
The result gives sales people the knowledge to target their calls far more effectively, builds a complete picture of the customer journey and develops the relationship – resulting in higher conversions and improved ROI. What company wouldn’t want that?
With the summer holidays coming to an end many businesses are ready to take decisions, make investments and implement new activity to support them through the coming months. Areas that seemed to be on hold can suddenly come to life as key decision makers return from the beach to the officel. The Summers Over - Read More
Matt Hall, MD of Profunnel, looks at the importance of lead generation and management in the current climate. How to Get Personal with your Lead Generation- Read More
Last week saw the running of Profunnel’s latest Webinar, hosted by MD Matthew Hall and Kevin Miller – a leading US authority on lead generation for businesses.
Over 120 business people took part, attracted by the opportunity to discover more about the latest technology and the support it offers for their sales and marketing activity.
Kevin spoke about his experience and how Profunnel’s approach can help nurture customer relationships, enabling a more personal, targeted approach for sales. Co-ordinating with CRM systems, sales calls, on and offline marketing activity and more, Profunnel’s technology offers a far stronger and more integrated process that is proven to build revenue streams.
The response from participants was extremely positive, with a Q&A session allowing them to find out more about how Profunnel can help their sales teams, particularly in the current market.
More Webinars are planned for the future, but if you’d like to register to find out more click here.
With A level results due this week, thousands of young people across the UK will be deciding on their next steps and future careers. For many, sales and marketing will be a popular choice - offering career progression and good earning potential. The Next Generation - Read More
We’ll be joining forces with US e-marketing specialist SalesFUSION next week to host a free webinar to discuss the cutting edge technology now available to sales and marketing teams in the UK.
Matt Hall Managing Director of Profunnel gives his tips on lead generation and how to get ahead of the game. Lead Generation Tips - Read More.
Profunnel, the cutting edge lead generation and online marketing company has expanded its team with the appointment of John Veal as Business Development Executive.
John joins the company with responsibility for new business across the UK and will report directly to Profunnel Managing Director Matthew Hall. The new role will see John working to build Profunnel business with clients in key target sectors.
Commenting on his new role John said: “Joining the company so early in its development allows me to influence its growth and direction from the outset. The technology we offer is second to none, and my focus is now on building awareness of the benefits it offers to companies looking to develop their approach to sales.”
Matthew Hall, Managing Director of Profunnel, adds: “Since the company launched there has been growing interest in the control, visibility and affordability our technology offers. In the current business environment it is critical that sales people are put in touch with prospects who are ready to buy and that is exactly what our solution does”.
“John joins the company to help us build on the demand we have experienced to date and his professionalism is already delivering results.”
Email Marketing is Dead
Read our latest white paper. I don't know how many times I have heard people say
'cold calling is dead.'
In fact, I've been known to say it myself, especially when my old boss asked me to hit the phones. And yet companies keep using the phone to win business.
Email Marketing is Dead>>