PPC Tracking

The use of PPC as a B2B marketing channel is now essential for most businesses. The main providers have enabled you to create and manage PPC campaigns however the pitfalls of poorly run campaigns are often severe.

Our platform, SalesFusion360 incorporates a powerful interface within the MultiChannel Marketing module that helps marketers engaged in any form of PPC marketing. The key connection is with Google AdWords and enables you to avoid speculative spending through tracking of Adwords traffic from the first click to the final conversion.

This powerful PPC tracking tool:

• Automatically discovers your Campaigns & Ad Groups and imports them into our MultiChannel Marketing Module
• Reports on leads generated by Lead Scoring metrics (leads by ad group by interest group)
• Tracks PPC leads throughout the entire sales process
• Provides ROI by Ad Group
• Allows you to enrol leads captured from PPC campaigns onto drip/trigger campaigns

For more information on this please contact us or download:

• Multichannel Marketing, PPC Tracking and Google AdWords Connector
• Optimised Landing Pages and Increased PPC Lead Conversion