Web Forensics

Go to the next level of Web Analytics

Your website is critical to your business, most web analytics packages only track the single visit. However the ability to track every visitor from the source to the first visit to the final purchase click is essential.

Determining whether a PPC click a few months ago generated a sale from a visit yesterday and who returned twice since the first click from an SEO keyword is essential. By identifying the whole journey that your customers take you can determine how to influence potential future business back onto your site for you to convert.

Website analytics has become a critical component in measuring lead quality. How much time and how often a lead visits your site is considered to be the single best metric in determining accurate lead scores. Many web analytics solutions on the market track web behaviour. Few web analytics solutions take this information and make it actionable.

The Web Tracker gives you real time information on people that is visiting the web site. You can see the whole web activity of the visitor from source to multiple visits and what they do then you can add them into an email marketing campaign to convert them.

With our Web Analytics you can...

• Track known and anonymous visitor behaviour on the website in real-time
• Have automatic email alerts sent directly to sales people allowing them to focus on warm leads and therefore increase their conversions
• Score web traffic with our Lead Analyzer to route high-value prospects to the right person
• Enter web visitors into pre-built trigger/nurture Email Campaigns based on their web activity

For more information on this please contact us or download:

• Advanced Lead Scoring for B2B Companies
• Best Practices for Building a Lead Scoring Program